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CommunityPulse and EngagementOrganizational2-hour CE session, in-person or virtual

Building Trust First: Community Engagement for Programs People Actually Show Up To

Why Trust Comes Before Outreach, and How to Earn It

Teach outreach and engagement staff how to build the kind of trust that turns a flyer into a full room, especially with communities that have been let down by outside organizations before.

This complete, facilitator-ready training kit teaches outreach and engagement staff how to build the kind of trust that turns a flyer into a full room, especially with communities that have been let down by outside organizations before. It treats trust as something earned through consistency and follow-through, not something assumed because an organization means well, and it gives practical, low-cost ways to meet people where they are. Built on community engagement and community-based participatory research guidance, and written in plain, warm language for adult learners, including peer specialists, outreach workers, and people in recovery or returning from incarceration who are now doing this work.

Grounded inCDC and ATSDR Principles of Community Engagement, second editionCommunity-based participatory research principles (Israel, Schulz, Parker, and Becker)Robert Wood Johnson Foundation and County Health Rankings community engagement and partnership guidanceAsset-Based Community Development Institute (Kretzmann and McKnight) community asset mappingNational Academies research on building trust in public health and health communication
Who it is for
Peer specialists, outreach and engagement workers, community health workers, program coordinators, and people in recovery or returning from incarceration who are now doing this work
Group size
8 to 30 participants, breakout groups of 4 to 6

Trust first

the organizing principle of the whole session: communities act on information from sources they already trust, so outreach that leads with a flyer instead of a relationship keeps drawing empty rooms

Source: CDC and ATSDR Principles of Community Engagement, second edition

90 days

the consistency window participants plan for, one place and one standing time, because trust is built by a pattern people can watch rather than by a single well-meaning event

Source: PAVE CommunityPulse facilitator curriculum

Give back

a full segment on returning findings to the community that provided them, the practice that separates partnership from extraction when data and stories are collected

Source: Community-based participatory research principles (Israel and colleagues)

What's in the kit

Every PAVE Pathways kit ships with the same ten components.

  • 1.Training Blueprint and 2-Hour Flow Outline
  • 2.10-Question Pre-Knowledge Survey
  • 3.28-Slide Core Presentation Deck
  • 4.Slide-by-Slide Presenter Notes with full scripts, metaphors, and analogies
  • 5.Participant Notes Version (3 slides per page with lined note space, PDF)
  • 6.Two Participant Handouts: the Your Trust Map worksheet and a Before You Plan an Event checklist
  • 7.Group Breakout Session Kit (45 minutes, with group agreements, discussion prompts, and scribe and reporter templates)
  • 8.10-Question Post-Knowledge Survey
  • 9.Companion eBook (50 pages)
  • 10.Optional Premium Prezi Storyboard, 28 frames (+20 percent)

Preview the materials

Five pieces of the kit to explore: the deck, presenter notes, handouts, the breakout kit, and the companion eBook. Open any one and page through real, watermarked samples.

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Frequently asked questions

Licensing options

Standard License

$397

Single-organization internal use. Delivered ready to facilitate.

Most Popular

Custom-Fit

$697

Your agency's name on the cover, your state's resources in the script, and a short call with our team before we build it, so the training already sounds like your community instead of being adapted after the fact.

White-Label / Agency License

$1,495

Full redistribution rights across every site in your network, source files your team can keep customizing, and a live orientation session so your trainers launch with confidence instead of a PDF and a login.

Because these are downloadable digital toolkits, all sales are final once a file is delivered. If a refund is approved by our team for an exceptional circumstance, a 25 percent processing fee applies to cover the cost of deactivating the license. Full terms are in our End-User License Agreement.