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ImpactTrack and EvaluationOrganizational2-hour CE session, in-person or virtual

Measuring What Matters: Simple Evaluation for Programs That Don't Have a Data Team

Tracking Outcomes and Telling Your Program's Real Story Without a Statistics Degree

Give frontline staff and program leads a plain-language way to track outcomes and tell their program's real story, without a statistics background or expensive software.

This complete, facilitator-ready training kit gives frontline staff and program leads a plain-language way to track outcomes and tell their program's real story, without needing a statistics background or expensive software. It draws a clear line between counting activity and measuring impact, and it treats data collection as a habit the team can actually sustain, not a burden bolted on to satisfy a funder. Built on established nonprofit evaluation and outcomes measurement guidance, and written in warm, plain language for adult learners, including peer specialists, program coordinators, and people in recovery or returning from incarceration who are now running or supporting programs.

Grounded inW.K. Kellogg Foundation Evaluation Handbook and Logic Model Development GuideCDC Framework for Program Evaluation in Public HealthUrban Institute and Center for What Works outcome indicators for nonprofit programsIndependent Sector and National Council of Nonprofits guidance on outcomes reporting and funder accountabilityCorporation for National and Community Service performance measurement guidance for small grantees
Who it is for
Peer specialists, program coordinators, frontline staff, program leads at small community organizations, and people in recovery or returning from incarceration who are now running or supporting programs
Group size
8 to 30 participants, breakout groups of 4 to 6

3 numbers

the working target of the session: a small set of measures with an owner, a form, and a standing day, because a plan the team keeps beats a plan that looks complete and is abandoned by March

Source: W.K. Kellogg Foundation Evaluation Handbook

Activity vs. impact

a full segment on the line between counting what you did and measuring what changed for the person, taught with plain examples from small programs rather than research language

Source: Urban Institute and Center for What Works outcome indicators

No software required

every tool in the kit works with paper forms and a free spreadsheet, so programs without a data team or an evaluation budget can start the same week

Source: PAVE ImpactTrack facilitator curriculum

What's in the kit

Every PAVE Pathways kit ships with the same ten components.

  • 1.Training Blueprint and 2-Hour Flow Outline
  • 2.10-Question Pre-Knowledge Survey
  • 3.28-Slide Core Presentation Deck
  • 4.Slide-by-Slide Presenter Notes with full scripts, metaphors, and analogies
  • 5.Participant Notes Version (3 slides per page with lined note space, PDF)
  • 6.Two Participant Handouts: the Your Three Numbers worksheet and a Before You Send the Report checklist
  • 7.Group Breakout Session Kit (45 minutes, with group agreements, discussion prompts, and scribe and reporter templates)
  • 8.10-Question Post-Knowledge Survey
  • 9.Companion eBook (50 pages)
  • 10.Optional Premium Prezi Storyboard, 28 frames (+20 percent)

Preview the materials

Five pieces of the kit to explore: the deck, presenter notes, handouts, the breakout kit, and the companion eBook. Open any one and page through real, watermarked samples.

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Frequently asked questions

Licensing options

Standard License

$397

Single-organization internal use. Delivered ready to facilitate.

Most Popular

Custom-Fit

$697

Your agency's name on the cover, your state's resources in the script, and a short call with our team before we build it, so the training already sounds like your community instead of being adapted after the fact.

White-Label / Agency License

$1,495

Full redistribution rights across every site in your network, source files your team can keep customizing, and a live orientation session so your trainers launch with confidence instead of a PDF and a login.

Because these are downloadable digital toolkits, all sales are final once a file is delivered. If a refund is approved by our team for an exceptional circumstance, a 25 percent processing fee applies to cover the cost of deactivating the license. Full terms are in our End-User License Agreement.